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The Virtues Project™

The Virtues Project began with an idea -- that all children are born with the virtues in potential, and that when parents and educators awaken these gifts of character, we can change the world.

The idea evolved into Five Strategies for bringing virtues to life, from birth to death. They not only help us to raise kinder kids but to companion the dying in a compassionate and meaningful way.

The Kavelin-Popovs established a foundation, WellSpring International, and in 1991, formed Virtues Project International as a Canadian corporation when they began to ship virtues books and materials world-wide. The Project has spread to more than 100 countries, and has thousands of facilitators who share its virtues-based principles and practices. The Project is not affiliated with any particular faith but draws its research from all sacred traditions including the oral traditions of First Nations.

The mission of The Virtues Project is to inspire people of all cultures to remember who we really are and to live by our highest values.
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Kind words from our clients and sponsors…


"I fully support The Virtues Project, which promotes such universal values as love, kindness, justice and service."
His Holiness The Dalai Lama

"The Virtues Project is the bridge between cultures."
Robert Greenway, Tahltan elder, Canada

"The profound contribution of The Virtues Project lies in its power to give service in two very important aspects of our humanness. It facilitates deep and meaningful access to the virtues in our daily lives through the five simple strategies, connecting the self with what is noble and essential to our human nature, and connecting the self with others in a spirit of true humanity.

The Virtues Project enables us to recognise ourselves and each other as simple beings expressing virtues in meaningful and purposeful ways. Coming together as community in this kind of space and bonded with a new kind of language, the language of the virtues, we are put in touch with our essential unity.

For this gift that Linda, Dan, and John, have brought to our troubled times we owe a debt of deep gratitude. Congratulations on 20 years of seeding for a spiritual harvest of significant contribution to peace on this planet."
Dorrie Hancock, Master Facilitator, Mongolia

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