The Virtues Project offers personal and professional development programs, training, and materials which are inspiring people around the globe. It was founded in 1991 by three concerned individuals who felt called to do something.to counteract rising violence among youth and families: Linda Kavelin-Popov, a psychotherapist, organizational consultant, and community healer; her husband Dr. Dan Popov, a clinical pediatric psychologist and senior computer scientist; and her brother, John Kavelin, an art director with Walt Disney Imagineering.

Researching the world's sacred texts, they discovered something simple and profound. At the heart of all spiritual traditions are virtues, described as the essence of the human spirit and the content of our character. A guide containing fifty-two of these universal virtues was published to help parents bring out the best in their children and in themselves. Five Strategies were developed to restore the practice of virtues in everyday life. Other books and support materials followed as word of The Virtues Project spread. The Popovs speak to thousands of people each year and are featured presenters on the television series "Virtues: A Family Affair". During the International Year of the Family, the United Nations Secretariat and World Conference of Cities and Corporations honored The Virtues Project as "a model global program for families of all cultures"

The Virtues Project can be sponsored by governments, corporations, social service agencies, community organizations, schools, and by individuals everywhere. Our programs and topics are designed for a wide range of audiences and are adapted to address specific issues and goals. They can be presented as an inspirational keynote for a conference, a series of workshops for a community or group in crisis, an on-going program within a school or company, or a personal development retreat. A growing network of dedicated Virtues Project facilitators and trainers offers programs and presentations in countries around the world.